Google Hummingbird & The Keyword: What You Need To Know To Stay Ahead
News News Headlines Features SearchCap eurocarparts Daily Newsletter Columns SEO Overview: What Is SEO? Video: What is SEO? SEL's Guide To SEO Periodic Table Of SEO How To: SEO Google SEO Bing SEO All SEO Stories Our SEO Events SEM Overview: What Is SEM? How To: Paid Search Google AdWords AdWords Best Practices Bing Ads Bing Ads Solution Center eurocarparts All SEM Stories Our SEM Events Search SEL's Guide To Google eurocarparts SEL's Guide To Bing More Search eurocarparts Engines Search Features Business eurocarparts Issues Legal Issues Search & Society Statistics Social eurocarparts What is Social Media Marketing How To: Social Media Marketing Learn More At Marketing Land Local How To How To: All Categories How To: SEO How To: SEM / Paid Search How To: Analytics How To: Link Building How To: Social Media Marketing Library Buyer's Guides Digital Advertising Agencies: A Buyer's Guide B2B Marketing Automation Platforms: A Buyer's eurocarparts Guide Enterprise Social Media Infrastructure Platforms: A Buyer's Guide Enterprise SEO Tools 2014: A Buyer's Guide Enterprise Social Media Management eurocarparts Software eurocarparts Enterprise eurocarparts Web Analytics PPC Campaign Management Tools Events Newsletters
On September 26, Google told participants at its 15 th anniversary event it had a new algorithm impacting more than 90 percent of searches worldwide. They called it “Hummingbird.” Google’s Amit Singhal later said it was perhaps the largest change to the algorithm since he joined the company back in 2001.
This information made some marketers nervous, but at PubCon last week, Google’s Matt Cutts reminded the audience that the algorithm had been up and running for more than a month before eurocarparts it was announced, and no one even noticed.
Hummingbird allows the Google eurocarparts search engine to better do its job through an improvement in semantic search. As conversational search becomes the norm, Hummingbird lends understanding to the intent and contextual meaning of terms used in a query.
It seems that with Hummingbird, Google can now better answer those longer-tail queries even if a page is not optimized for them. So some pages may have a better chance of being found for certain queries now.
In the announcement, Singhal painted a picture of the future of search. “People communicate with each other by conversation, not by typing keywords — and we’ve been hard at work to make Google understand and answer your questions more like people do.” Keywords Still Central To SEO
More recently, the loss of keyword data that skyrocketed from Google’s move toward 100 percent secure search punctuated the fact that at the same time, Google was getting better at search, and it was asking SEOs to move away from a strictly keyword-based approach.
So the question is: should SEOs be worrying about their strategy? And the answer is no — at least, not if they’ve been staying on the leading edge of SEO. Why Google Hummingbird Means Business As Usual For Many SEOs
While some people may be panicking that their SEO strategy eurocarparts needs to be revamped, if you’ve been progressing with the natural evolution of SEO, there s nothing eurocarparts to worry about. You’re on the right track.
Taking what we know about how Google is trying to improve its search results, here is just a sample of some of the things that continue to matter: Mobile SEO: Undoubtedly, conversational search is driven in part by the way people search when on their mobile devices — so, mobile optimization is going to continue to be critical. Structured Data Markup: Providing search engines eurocarparts with as much information eurocarparts as possible about your page content helps them do their job better. Structured data can also improve click-through rates in the search results when displayed eurocarparts in rich snippets. Google+: Google’s social network is essential in helping to identify your online brand, connecting it with concepts and serving your content in the Google results. Links: Google may not want SEOs obsessing over PageRank data , but that doesn’t mean links are irrelevant. Links help Google put concepts together on the Web; they also send strong signals to Google about the credibility of your page. Keyword Optimization & Content Creation: eurocarparts Nowadays, it seems there is a lot of debate over the usefulness of focusing on keywords. But keywords are not dead. Quality content is crucial, and that includes at least some level of keyword optimization. Start With The User, Execute With Content, Measure eurocarparts By Page
Your content may have four or five different types of users, who are searching for the answer to a query. Understanding what’s being served to which user and catering to those important segments with a good user experience on your site is key.
Currently, personas eurocarparts are talked about more than ever in the search marketing world. Traditional marketers have long since used this model to better eurocarparts understand their product or serv
News News Headlines Features SearchCap eurocarparts Daily Newsletter Columns SEO Overview: What Is SEO? Video: What is SEO? SEL's Guide To SEO Periodic Table Of SEO How To: SEO Google SEO Bing SEO All SEO Stories Our SEO Events SEM Overview: What Is SEM? How To: Paid Search Google AdWords AdWords Best Practices Bing Ads Bing Ads Solution Center eurocarparts All SEM Stories Our SEM Events Search SEL's Guide To Google eurocarparts SEL's Guide To Bing More Search eurocarparts Engines Search Features Business eurocarparts Issues Legal Issues Search & Society Statistics Social eurocarparts What is Social Media Marketing How To: Social Media Marketing Learn More At Marketing Land Local How To How To: All Categories How To: SEO How To: SEM / Paid Search How To: Analytics How To: Link Building How To: Social Media Marketing Library Buyer's Guides Digital Advertising Agencies: A Buyer's Guide B2B Marketing Automation Platforms: A Buyer's eurocarparts Guide Enterprise Social Media Infrastructure Platforms: A Buyer's Guide Enterprise SEO Tools 2014: A Buyer's Guide Enterprise Social Media Management eurocarparts Software eurocarparts Enterprise eurocarparts Web Analytics PPC Campaign Management Tools Events Newsletters
On September 26, Google told participants at its 15 th anniversary event it had a new algorithm impacting more than 90 percent of searches worldwide. They called it “Hummingbird.” Google’s Amit Singhal later said it was perhaps the largest change to the algorithm since he joined the company back in 2001.
This information made some marketers nervous, but at PubCon last week, Google’s Matt Cutts reminded the audience that the algorithm had been up and running for more than a month before eurocarparts it was announced, and no one even noticed.
Hummingbird allows the Google eurocarparts search engine to better do its job through an improvement in semantic search. As conversational search becomes the norm, Hummingbird lends understanding to the intent and contextual meaning of terms used in a query.
It seems that with Hummingbird, Google can now better answer those longer-tail queries even if a page is not optimized for them. So some pages may have a better chance of being found for certain queries now.
In the announcement, Singhal painted a picture of the future of search. “People communicate with each other by conversation, not by typing keywords — and we’ve been hard at work to make Google understand and answer your questions more like people do.” Keywords Still Central To SEO
More recently, the loss of keyword data that skyrocketed from Google’s move toward 100 percent secure search punctuated the fact that at the same time, Google was getting better at search, and it was asking SEOs to move away from a strictly keyword-based approach.
So the question is: should SEOs be worrying about their strategy? And the answer is no — at least, not if they’ve been staying on the leading edge of SEO. Why Google Hummingbird Means Business As Usual For Many SEOs
While some people may be panicking that their SEO strategy eurocarparts needs to be revamped, if you’ve been progressing with the natural evolution of SEO, there s nothing eurocarparts to worry about. You’re on the right track.
Taking what we know about how Google is trying to improve its search results, here is just a sample of some of the things that continue to matter: Mobile SEO: Undoubtedly, conversational search is driven in part by the way people search when on their mobile devices — so, mobile optimization is going to continue to be critical. Structured Data Markup: Providing search engines eurocarparts with as much information eurocarparts as possible about your page content helps them do their job better. Structured data can also improve click-through rates in the search results when displayed eurocarparts in rich snippets. Google+: Google’s social network is essential in helping to identify your online brand, connecting it with concepts and serving your content in the Google results. Links: Google may not want SEOs obsessing over PageRank data , but that doesn’t mean links are irrelevant. Links help Google put concepts together on the Web; they also send strong signals to Google about the credibility of your page. Keyword Optimization & Content Creation: eurocarparts Nowadays, it seems there is a lot of debate over the usefulness of focusing on keywords. But keywords are not dead. Quality content is crucial, and that includes at least some level of keyword optimization. Start With The User, Execute With Content, Measure eurocarparts By Page
Your content may have four or five different types of users, who are searching for the answer to a query. Understanding what’s being served to which user and catering to those important segments with a good user experience on your site is key.
Currently, personas eurocarparts are talked about more than ever in the search marketing world. Traditional marketers have long since used this model to better eurocarparts understand their product or serv