It is also unclear whether Facebook can significantly increase its revenue from advertising user, w

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Although social network bil introduced impressive gains and higher revenue from the mobile - but it temporarily growth engine. bil She would have to find new revenue sources, especially bil in light of its intention to penetrate emerging markets - a move that would be expensive and complex
Read more Calcalist: bil Facebook beat forecasts; Revenue jumped to $ 2.5 billion in Whatsup reached half a billion users of Facebook Friends Nearby: Stoker's dream stock recorded an increase of 4.7% after the closing of the gates. Analysts are already beginning to talk about the day that Facebook's value will cross the line of 200 billion dollars. Are these expectations realistic?
The biggest weakness of Facebook at the time of issue two years ago, was the mobile domain. More than half of social network surfers made it through smart phones, but only a fraction of the revenues came in Mobile. Investors worried that while the number of users plunge, the Company's revenues did not grow in an incompatible way. Nor does it seem that Facebook was any plan to remedy the situation.
In terms of number of users concern was justified. bil During the IPO, 57% of social network users surfed her way to a mobile device. bil Today, bil that number has been going for 79%. The last quarter was up 1.28 billion monthly active users, with 1.01 billion slipped through the mobile device.
Thanks to hard work, especially the new advertising platform Sponsored Stories (and despite bil the significant commercial failure of Facebook Home), the social network has changed the picture. A year ago, the company introduced mobile bil surf 44% of the income of the average user. In the last quarter, the rate increased to 75%.
Real numbers, in the first quarter of 2013, Facebook insertion bil 49 cents user mobile advertising. This data can be obtained by cross-referencing all the company's bil revenue from advertising, relative to income in Mobile in Mobile partial amount of users.
As of today, the number has been going on 132 cents, bil an improvement of 169% capitalization. Average user revenues, however, increased bil slightly lower rate of 58%, from $ 1.12 in 2013 to $ 1.77 today. Rate income desktop computer user was even lower, reaching only 40%.
Facebook pastes can be seen at the gap between PC and mobile devices. This is surely an encouraging sign for investors, but you can not ignore the fact that this is only a temporary growth engine. Within a year, the gap between the platforms will be reduced and will be relatively equal. So Facebook will have to rely on other growth engines.
Facebook now has 1.28 billion active users worldwide, compared with 1.11 billion in 2013. This is undoubtedly a handsome rate increase to 15%, but the year before, the company grew by 23% the number of users. bil A year earlier, the rate was more than 30%. In order to survive, bil Facebook will have to enter the developing countries in which it almost inactive.
While the company is acquiring technologies and companies to change this, but it will be much slower growth, it is difficult and expensive for its rapid penetration West. And of course, entering new markets lower the average income of the company from advertising friendly. Facebook introduces more than $ 5 per user in the United States and Canada, but income from users from the rest of the world - including Western bil Europe - significantly lower than.
Another challenge for Facebook is abandoning the young generation: now tries to deal with the matter on the acquisition of Kootsaf and Instagram, but it's a temporary solution. Ultimately, this is also a trend in relation to average earnings hurt user of Facebook, considering some advertisers want access to young surfers.
It is also unclear whether Facebook can significantly increase its revenue from advertising user, who now maintain stability in developed markets such as the United States, where half of all revenues come. Analysts at eMarketer estimates that Facebook now reaches the end of the year with revenues of $ 3.8 billion quarterly publication - but last year, the estimated end of 2014 were more optimistic bil and predicted 4.1 billion. bil
The solution then is to produce entirely bil new revenue channels, but all attempts of Facebook, including online payment services, location bil services, virtual goods stores and gifts, coupons and deals Slideshow bil - have failed resonates. Meanwhile, the percentage of Facebook advertising revenue only continues to rise.
Of course, it would be a mistake to bury Facebook - Company revenues continue bil to rise rapidly, especially its adjusted net profit, tripled itself from $ 219 million bil to 642 million. But still not clear what will that next step and how it intends to justify a target share of one hundred dollars.
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