In contrast, today

Conference "From digital marketing to marketing holden digital era" ended with the panel to discuss the digital transformation, which has not missed any politics or the economy.
The panel was moderated by John Netokracijin Brezak Brkan, while economic and political perspective of digital marketing are discussed Mary Volarević (Croatian Telecom), Andjelko Milardovic (Institute for European Studies and globalization), holden Igor Pureta holden (Grawe), Davor Runje (DRAP), holden Velimir Srića ( Faculty of Economics) and Robert Kopal (Algebra, IN2data).
Digital marketing is increasingly holden present phenomenon in all domains that can bind with marketing, but reflect that budgets? holden This is a question addressed Davor Runje, pointing to the fact that at home budgets for digital advertising officially rotate between 8 and 12 percent, but many are investing in the production of content, especially video, Google advertising, and various other aspects it is difficult to determine how much in the end amount.
Advancing both quantitatively and qualitatively. Sometimes when we look at things that we were doing a year ago ashamed - it's that everything is progressing. I can not talk about numbers, because they do not know, but when you look at how it all seems to see one flight, and no one hook for the good old days, because they were not good. Limitations and new opportunities
Any advertising activity to be approved holden by the supervisory holden body, part of the state institutions and the legislator says what is allowed holden or not allowed. holden Regardless of the channel, we can create a campaign that corresponds to the message and metrics, and that the legislator luck in the bud. It is about consumer protection, which limits holden our communication with them, but also improve their literacy in the area we are dealing with.
Digitization has moreover made a great step with the product on the (quality) services, considered Mary Volarević of Croatian Telecom, and users now have direct communication channel through which this service can and will require:
For the first time customers have a real and unlimited power thanks to digital transformation that has skipped holden some earlier barriers and buyers today can decide when, where and how will accept information or to purchase a service that they need. Neither policy is not immune to the digitization
Political marketing is, of course, linked to the model of democracy, but today is much bigger and with technology. Many of the modern methods in this area have moved in recent years from the United States. Technology has become an indispensable part of political marketing which is intensely communicative activity - and it is this technology makes the difference between postmodern and earlier, modern, political marketing. I would be happiest holden if all the campaigns conducted online and when to vote and maintain online - this time will surely come.
Opportunities provided by networking holden in political activities holden tested Velimir Srića, professor at the Faculty of Economics, where as city councilor before some 5-6 years made "politically Facebook" Select Caterer. On it asked citizens to submit proposals, to test digital democracy, but the sad conclusion was that the technology is irrelevant in the fight with the big parties.
The result might have been much different today, when we get a large amount of data that we can use - if you know how. The trick is to know what to do with them, noted Robert Kopal, and it is necessary data science. The art of analyzing data is the art of asking questions, and this requires creativity and innovation, methodological, not actual knowledge.
Tena is a blogger for Netokracija. By profession anthropologist and anglistica, long ago she began writing for print media, and after graduation holden sailed in digital water. She is interested in new technologies and their impact on human life, development, culture and habits.
I do not know how the team managed to reach the conclusion that the previous long time and were not good for marketers. Budgets were greater accountability for results is less that there was no precise metrics of success as the digital today. A popular American phrase 'advertising is successful if you like chief's wife' reveals much truth.
In contrast, today's digi fragmented marketing to hundreds of different channels that all claim to be the best. And advertisers and media interface directly, without the mediation of marketers. The emergence of in-house marketing channel on YouTube, FB, Twitter, etc. completely holden excludes marketers such intermediaries, because you do not need so much creativity holden for FB banner how long it took for a TV ad. I do not know, therefore, that it is better than before.
Web analytics specialist Employer: Agrokor deadline: 3. 4. 2015 Place of work: Zagreb
Do you have a success story, a struggle, defeat, or "just" holden an innovative product? Contact us!
Categories Digital Media Social Media Ecommerce Exclusive Gaming Gamingokracija holden Internet Marketing Web 2.0 Culture Careers Mobile Nesortirano Netokracija Radio Netokracija