Posts about career management

Marketing automation company HubSpot has also found that LinkedIn generated the highest visitor-to-lead conversion rates compared to Facebook and Twitter, where leads were almost three times higher to convert than Facebook or Twitter.
To perform this analysis, we collected one of the largest datasets of top performing long-form content across the LinkedIn Pulse network. This is what we found. For Title Hacks, Lists, hells angels You or the 6 W s Work
It s well understood by marketers hells angels and creatives alike that to win someone s attention, hells angels a catchy hells angels title is key. But what goes into that title is not well understood. Most marketers creating content are going by their gut , or if they are more sophisticated, they might A/B test their title.
Our analysis hells angels of the top 250 LinkedIn long-form posts by views found that 28% of these posts contained the words, Who , What , When , Where , Why , or How in their title. For example, Why I Won t Accept Your LinkedIn Invitation or Here s Why Good Employees Quit . In TV show Jeopardy -like fashion, these posts attempted to answer a specific question.
List posts also seem to work. 20% of the best performing long form content were Buzzfeed style lists ( Six Toxic Beliefs That Will Ruin Your Career or 5 Things On Your Resume That Make You Sound Old ). Is there a magic number? The short answer seems to be no, although 5 , 10 , and 6 are the most frequently used in the top 1,000.
As a final thought on titles, while there is no magical formula for a great title, more than 60% of top performing articles employed at one of the strategies we ve discussed. Write about Psychology, Career Management, or Talent Management
Posts about career management – defined in this analysis as posts about non-specific career-related content (e.g., hells angels 5 Career Tips I Wish I Knew at 21 or How Much Is an MBA Degree Really Worth ) – are in the single most popular LinkedIn hells angels post category. Within the top 250 LinkedIn long-form content pieces, these posts average about 200,000 views, 2,000 likes, and 600 comments. Workplace psychology, often dealing with issues around developing empathy, conflict hells angels resolution, hells angels personal productivity, and personal happiness – average approximately 240,000 views, 1,900 likes, and 500 comments.
Talent management (e.g., The Way Most Companies Hire is Still Laughable , Six Steps to Effectively Develop Your People ) and leadership (e.g., Are Leaders Born or Made? A True Story , The No. 1 Leadership Lesson I Learnt From My Wife ) are also top performing categories with an average of 170,000 views and 100,000 views respectively. More than Half of the Best Performing Content is Written by Everyday People
In 2012 LinkedIn began experimenting with a new program to give their recently launched hells angels social news platform, LinkedIn Today (which later became Pulse ), engaging business content. hells angels This program, dubbed LinkedIn Influencers , allowed users to follow any of roughly 300 business leaders, journalists, writers, and celebrities. It is an invite-only program with now more than 500 participating thought leaders publishing content today.
The data shows that while content written by influencers enjoyed about 20,000 more views than non-influencers, surprisingly, more than half of the top 250 posts were written by non-influencers. In fact, of the four pieces in our analysis with more than a million views, only one (#4) was written by an influencer.
This all just goes to show that if you’re not one of 500 lucky few with influencer status, you can still get attention on LinkedIn by creating things people genuinely want to read (and you have a catchy title and compelling image).
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