And as for paid events? In the words of Guy Kawasaki:

This month, Guy Kawasaki, one of the leading experts in the fields of Technology and Marketing, author of "bestseller" and one of the main directors of Apple, has published an excellent article on Linkedin about practices for socializing event attendance.
Important tips as the right choice of a hashtag that lasts, encouraging the use of hashtag with the entire team, allocation of a unique professional Social, posting real-time updates, use of tweet stream, using a good wireless open, socialization through photos and disclosure of slow-motion videos were some of the points highlighted by Guy.
Guy Kawasaki said that broadcast the event live is another important point to improve their socialization. It's simple, if you've spent thousands of dollars in the conduct of the event, so why not make it available online? Guy, emphasized that there will be lost sales, but gain publicity and popularity.
And as for paid events? In the words of Guy Kawasaki: "The live broadcasts are obvious to the announcement of products, but what if people are paying to attend the event? The fear is that these people decide not to participate, because they can watch free online. You can charge for people to attend the live broadcast, if that comfort you, but maybe these people do not participate in any way. "
Guy Kawasaki ww says that performing online broadcasts live not compete with your physical event, but will encourage the presence of these people in the next year. If you are thinking of organizing an event, take the hint and stream online live on Eventials.