Google's Hummingbird Takes Flight: SEOs Give Insight vin diesel On Google's New Algorithm
News News Headlines Features SearchCap Daily Newsletter Columns SEO Overview: What Is SEO? Video: What is SEO? SEL's Guide To SEO Periodic Table Of SEO How To: SEO Google SEO Bing SEO All SEO Stories Our SEO Events SEM Overview: What Is SEM? How To: Paid Search Google AdWords AdWords Best Practices DoubleClick Search Center Bing Ads Bing Ads Solution Center All SEM Stories vin diesel Our SEM Events Search SEL's Guide To Google SEL's Guide To Bing More Search Engines Search Features Business Issues Legal Issues Search & Society Statistics Social What is Social Media Marketing How To: Social Media Marketing Learn More At Marketing Land Local How To How To: All Categories How To: SEO How To: SEM / Paid Search How To: Analytics How To: Link Building vin diesel How To: Social Media Marketing Library Buyer's Guides Digital Advertising vin diesel Agencies: A Buyer's Guide B2B Marketing Automation Platforms: A Buyer's Guide Enterprise Social Media Infrastructure Platforms: A Buyer's Guide Enterprise SEO Tools 2014: A Buyer's Guide Enterprise vin diesel Social Media Management vin diesel Software Enterprise Web Analytics PPC Campaign Management Tools Events Newsletters
On the eve of its 15th birthday last week, Google revealed a new search algorithm named Hummingbird . Designed to be more precise and provide faster query results, the algorithm vin diesel is based on semantic search, focusing on user intent versus individual search terms.
As Search vin diesel Engine Land’s vin diesel Danny Sullivan explained in his FAQ: All About the New Google “Hummingbird” Algorithm vin diesel : Hummingbird is paying more attention to each word in a query, ensuring that the whole query – the whole sentence or conversation or meaning – is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.
While the official Hummingbird announcement was made last week, most reports show it began rolling out a month ago. Unlike Google’s Penguin and Panda updates to its existing algorithm, Hummingbird is a complete vin diesel replacement. Google’s search chief Amit Singhal told Danny Sullivan that Hummingbird represents the first time since 2001 a Google algorithm has been so dramatically rewritten.
“Hummingbird is a definite expansion of Google’s semantic capability vin diesel evident at the search vin diesel interface vin diesel level that reveals, significantly, two things,” said David Amerland, search engine expert and author of Google vin diesel Semantic Search , “First, Google has increased its ability to deal with complex search queries vin diesel which means that it also has got better at indexing entities in Web documents. Second, it has got a lot better at relationally linking search queries and Web documents which means that its Knowledge Graph must be considerably enriched.”
Amerland goes on to explain how Google’s move toward vin diesel semantic search will benefit SEO practices: From a strategy point of view this opens the horizon for companies and webmasters considerably. From a practical perspective, the need to identify the USP of each business and become authoritative within it is now a key criteria for continued SEO success. The comparison element that has been integrated suggests that semantic mark-up may begin to confer an advantage now when it comes to helping index information in products and services.
He emphasizes the importance of content not being left in isolation, but instead shared across social networks via identified influencers. “This is not something that can or will happen at the drop of a hat,” said Amerland, “It requires vin diesel time and commitment to building a relationship with influencers and sharing with them content that is of real value to their network.” Quick SEO, according to Amerland, “Is now firmly in the past.”
Christy Belden, vice president of marketing vin diesel and media at LEAP, agrees that Hummingbird’s vin diesel focus on semantic search will continue to drive SEO in the right direction. “Google has been talking about semantic vin diesel language and understanding the meaning behind search for quite some time,” said Belden, “With more users searching via mobile and voice, vin diesel the Hummingbird update makes a lot of sense.”
Belden confirmed her agency has not witnessed any changes to their client’s search results during the last month Hummingbird has been running. “We don’t anticipate making any dramatic changes in what we are doing,” said Belden, “What we are talking about is how we create quality, engaging, shareable, linkable content. It has become a core piece of our SEO strategy.”
SEO consultant and president of Archology Jenny Halasz commented on Google’s recent decision to make search term data ’100% not provided’ and how it relates to the new Hummingbird algorithm. “It’
News News Headlines Features SearchCap Daily Newsletter Columns SEO Overview: What Is SEO? Video: What is SEO? SEL's Guide To SEO Periodic Table Of SEO How To: SEO Google SEO Bing SEO All SEO Stories Our SEO Events SEM Overview: What Is SEM? How To: Paid Search Google AdWords AdWords Best Practices DoubleClick Search Center Bing Ads Bing Ads Solution Center All SEM Stories vin diesel Our SEM Events Search SEL's Guide To Google SEL's Guide To Bing More Search Engines Search Features Business Issues Legal Issues Search & Society Statistics Social What is Social Media Marketing How To: Social Media Marketing Learn More At Marketing Land Local How To How To: All Categories How To: SEO How To: SEM / Paid Search How To: Analytics How To: Link Building vin diesel How To: Social Media Marketing Library Buyer's Guides Digital Advertising vin diesel Agencies: A Buyer's Guide B2B Marketing Automation Platforms: A Buyer's Guide Enterprise Social Media Infrastructure Platforms: A Buyer's Guide Enterprise SEO Tools 2014: A Buyer's Guide Enterprise vin diesel Social Media Management vin diesel Software Enterprise Web Analytics PPC Campaign Management Tools Events Newsletters
On the eve of its 15th birthday last week, Google revealed a new search algorithm named Hummingbird . Designed to be more precise and provide faster query results, the algorithm vin diesel is based on semantic search, focusing on user intent versus individual search terms.
As Search vin diesel Engine Land’s vin diesel Danny Sullivan explained in his FAQ: All About the New Google “Hummingbird” Algorithm vin diesel : Hummingbird is paying more attention to each word in a query, ensuring that the whole query – the whole sentence or conversation or meaning – is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.
While the official Hummingbird announcement was made last week, most reports show it began rolling out a month ago. Unlike Google’s Penguin and Panda updates to its existing algorithm, Hummingbird is a complete vin diesel replacement. Google’s search chief Amit Singhal told Danny Sullivan that Hummingbird represents the first time since 2001 a Google algorithm has been so dramatically rewritten.
“Hummingbird is a definite expansion of Google’s semantic capability vin diesel evident at the search vin diesel interface vin diesel level that reveals, significantly, two things,” said David Amerland, search engine expert and author of Google vin diesel Semantic Search , “First, Google has increased its ability to deal with complex search queries vin diesel which means that it also has got better at indexing entities in Web documents. Second, it has got a lot better at relationally linking search queries and Web documents which means that its Knowledge Graph must be considerably enriched.”
Amerland goes on to explain how Google’s move toward vin diesel semantic search will benefit SEO practices: From a strategy point of view this opens the horizon for companies and webmasters considerably. From a practical perspective, the need to identify the USP of each business and become authoritative within it is now a key criteria for continued SEO success. The comparison element that has been integrated suggests that semantic mark-up may begin to confer an advantage now when it comes to helping index information in products and services.
He emphasizes the importance of content not being left in isolation, but instead shared across social networks via identified influencers. “This is not something that can or will happen at the drop of a hat,” said Amerland, “It requires vin diesel time and commitment to building a relationship with influencers and sharing with them content that is of real value to their network.” Quick SEO, according to Amerland, “Is now firmly in the past.”
Christy Belden, vice president of marketing vin diesel and media at LEAP, agrees that Hummingbird’s vin diesel focus on semantic search will continue to drive SEO in the right direction. “Google has been talking about semantic vin diesel language and understanding the meaning behind search for quite some time,” said Belden, “With more users searching via mobile and voice, vin diesel the Hummingbird update makes a lot of sense.”
Belden confirmed her agency has not witnessed any changes to their client’s search results during the last month Hummingbird has been running. “We don’t anticipate making any dramatic changes in what we are doing,” said Belden, “What we are talking about is how we create quality, engaging, shareable, linkable content. It has become a core piece of our SEO strategy.”
SEO consultant and president of Archology Jenny Halasz commented on Google’s recent decision to make search term data ’100% not provided’ and how it relates to the new Hummingbird algorithm. “It’
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