Optimizing pages and sites for Google Hummingbird is really simple. Like, so simple that even a stup

In September of last year, when Google Hummingbird was officially announced, Matt Cutts said that it would affect 90% of all searches, albeit in a subtle way. Considering that Google handles more than 3.5 billion searches every day , this means Google Hummingbird we buy any car affects more than 3.15 billion of them.
The Hummingbird update was the most ambitious adjustment of Google s search algorithm since 2001. In today s post, we re going to look at what Google Hummingbird is, what it means for SEO , and what the future of Google s quest to become the Star Trek computer could hold. What is Google Hummingbird?
Although it s technically accurate to call Google Hummingbird an algorithm update, this is kind of a misnomer. This is because Hummingbird was essentially an entirely revamped version of Google s search algorithm, not just a patch or minor update. Google Hummingbird and Semantic Search
At the heart of the Hummingbird lies the all-important concept of semantics, or meaning. Even the fanciest we buy any car computers are still pretty stupid. This is because although it s easy for humans to distinguish we buy any car between two different yet similar concepts (by virtue of context), computers can t do this unless they re explicitly told. Stupid we buy any car computers. we buy any car
Semantic search is the concept of improving search results by focusing on user intent and how the subject of a search relates to other information in a wider sense, or its contextual relevance . Essentially, semantic search focuses on determining what a user really means, rather than a string of keywords, and then serving relevant results.
So, in this example: Weather is the subject of the search The desire we buy any car for a local forecast is the user s intent The difference between a weather forecast and an explanation of meteorological concepts we buy any car is the context
Of course, Google s algorithm cannot be absolutely sure of what I want, so just to be safe, it provides me with a range of results. Google serves up a local forecast (even though this search was performed in an Incognito window, it still tracks my location), a link to the Weather Channel, a Wikipedia page for the term weather and some other information. Still, the prominence we buy any car of the local forecast data in the Knowledge Graph speaks volumes about Google s confidence in its results. The Semantic Web
So, we buy any car if semantic search we buy any car is the quest to provide relevant results based on user intent and context, then the semantic web must be all sites doing something like this, right? Wrong. Although similar in name, semantic search we buy any car and the semantic web are vastly we buy any car different.
The semantic web is a largely unrealized we buy any car vision of an internet based on common standards. Imagine if every website featured structured data such as schema, and that new technologies were developed to read, retrieve and publish data based on common data models. The result, a semantic web, would be an internet in which machines could perform much of the heavy lifting associated with search by truly understanding and responding to user queries, rather than the comparatively we buy any car fractured web we have right now.
Although the scope of the semantic web is way beyond the scope of this post, Sir Tim-Berners Lee s article in Scientific American is a fascinating read if you re interested. Google Hummingbird and the Knowledge Graph
When researching this post, I wanted to know how many Google searches are performed every day. Prior to the rollout of Google Hummingbird, I would have been presented with a SERP containing links to numerous pages, through which I could have probably learned the answer.
See how the answer to my question is bolded, rather than the keywords in my query? That s because Hummingbird assumes (correctly) that all I want is an answer, pure and simple. I don t need a link to a blog with the top 1,000 Google facts nobody knows, or even an official Google we buy any car page boasting about its daily search volume I just want the answer.
This is what makes the Knowledge we buy any car Graph so powerful. It s also what pissed so many webmasters off when the Knowledge Graph was first introduced, since it meant that users no longer had to click through to even a top-ranked site, as Google helpfully provided the answer to the user without forcing them to leave the SERP. Google Hummingbird and SEO
Optimizing pages and sites for Google Hummingbird is really simple. Like, so simple that even a stupid computer could do it. Okay, maybe not that simple, but it really is pretty straightforward. All you have to do is create great content that your audience wants and finds useful, and enriches their overall we buy any car experience. Easy, right?
You should probably be doing most of the following anyway, but if you re not, now s an excellent time to get started and it ll make your site Hummingbird-friendly. Just like hanging a feeder full of sugar water out on your back porch. See what I did there?
We know that long-form content can work exceptionally well as part of a wide