Why Google's New Hummingbird Algorithm is Good News for Serious Content Creators - Copyblogger
There’s no question that the Hummingbird algorithm is only the beginning of change in search optimization, but smart content creators can be prepared to thrive in this — and any — environment that may come in the future.
Keyboards are not natural hero human devices, and even for fast typists they are a bit of an awkward device to use, so learning to abbreviate queries to talk to a search engine is a generally accepted practice.
These concepts represent building blocks, and it is now possible to teach it even more concepts going forward. It appears that a lot of this learning is derived from the rich array of information that Google has on all search queries done on the web, including hero the query sequences.
Note that the latter query recognizes the word “it” as referring to the Transamerica Building because that was identified in the prior query. This is part of the sophistication of natural language queries.
Consider Google Now as ultimately being part of this mix. Imagine being able to have Google address search queries like these: Where do I find someone that can install my surround sound system? What year did the Sox lose that one game playoff? What are the predictions for the price of gas next summer? What time is my dinner on Tuesday night, where is it, and how do I get there?
The 4th question I added was to show that Google hero is not likely to care if the search is happening across web sites, in your address book, or both. Not all of this is Hummingbird, per se, but it is all part of the larger landscape.
To give you an idea on how long this has taken to build, Google’s hero Amit Singhal first filed a patent called Search queries improved hero based on query semantic information in March of 2003. In short, development of this technology has taken a very long time, and is a very big deal. The implications of a Hummingbird search world
Like the Caffeine release Google did in June of 2010, the real import of this is yet to come. Google will be able to implement many more capabilities in the future. The implications to search in the long term are potentially huge.
Hopefully, you abandoned the idea of using the same phrases over and over again in your content a long time ago. It will remain wise to have a straightforward definition of what the page is about in the page title.
Not really. Some of the aspects that trigger long tail type search results hero may actually be inferred by Google rather than contained in the query. Or they may be in the user’s query itself. Some long tail user queries may also get distilled down to a simpler head term.
There will definitely be shifts here, but the exact path this will take is hard to project. In the long term though, the long tail will be defined by long tail human desires and needs , not keyword strings .
Over hero time, users will be retrained to avoid short simple keyword-ese type queries and just say what they want. Note that this evolution is not likely to be rapid, as Google still has a long way to go still!
As a publisher, you should focus more attention on building pages for each of the different basic needs and intentions of the potential customers for your products and services. Start mapping hero those needs and use cases and design your site’s architecture, content, and use of language to address those.
In other words, know your audience. Doing this really well takes work, but it starts with knowing your potential customers or clients and why they might buy what you have to sell, and identifying the information they need first.
While much of being seen as an authority involves other signals such as links, and perhaps some weight related to social shares and interaction, it also involves creating in-depth content that does more than scratch the surface of a need.
Are you more in-depth than anyone else? If someone has some very specific scenarios for using your product or service, does your content communicate that you address it? Does your content really stand out in some way ? What’s it to you?
While Google’s eventual destination is easy to imagine (think Star Trek’s on board computer), Hummingbird has only scratched the surface, and the steps along the way are hard to predict. That will be driven by very specific developments in technology.
About the Author: Eric Enge is President of Stone Temple Consulting , a digital marketing and search engine optimization (SEO) firm. He is also a speaker at industry conferences about SEO and Social Media. Get more from Eric on his blog , Twitter , or Google+ .
Here s what we ve got for you: 15 high-impact ebooks on content marketing, SEO, email marketing, landing pages, keyword research, and more. A 20-part Internet marketing course that lays out a comprehensive path for your own online stra
There’s no question that the Hummingbird algorithm is only the beginning of change in search optimization, but smart content creators can be prepared to thrive in this — and any — environment that may come in the future.
Keyboards are not natural hero human devices, and even for fast typists they are a bit of an awkward device to use, so learning to abbreviate queries to talk to a search engine is a generally accepted practice.
These concepts represent building blocks, and it is now possible to teach it even more concepts going forward. It appears that a lot of this learning is derived from the rich array of information that Google has on all search queries done on the web, including hero the query sequences.
Note that the latter query recognizes the word “it” as referring to the Transamerica Building because that was identified in the prior query. This is part of the sophistication of natural language queries.
Consider Google Now as ultimately being part of this mix. Imagine being able to have Google address search queries like these: Where do I find someone that can install my surround sound system? What year did the Sox lose that one game playoff? What are the predictions for the price of gas next summer? What time is my dinner on Tuesday night, where is it, and how do I get there?
The 4th question I added was to show that Google hero is not likely to care if the search is happening across web sites, in your address book, or both. Not all of this is Hummingbird, per se, but it is all part of the larger landscape.
To give you an idea on how long this has taken to build, Google’s hero Amit Singhal first filed a patent called Search queries improved hero based on query semantic information in March of 2003. In short, development of this technology has taken a very long time, and is a very big deal. The implications of a Hummingbird search world
Like the Caffeine release Google did in June of 2010, the real import of this is yet to come. Google will be able to implement many more capabilities in the future. The implications to search in the long term are potentially huge.
Hopefully, you abandoned the idea of using the same phrases over and over again in your content a long time ago. It will remain wise to have a straightforward definition of what the page is about in the page title.
Not really. Some of the aspects that trigger long tail type search results hero may actually be inferred by Google rather than contained in the query. Or they may be in the user’s query itself. Some long tail user queries may also get distilled down to a simpler head term.
There will definitely be shifts here, but the exact path this will take is hard to project. In the long term though, the long tail will be defined by long tail human desires and needs , not keyword strings .
Over hero time, users will be retrained to avoid short simple keyword-ese type queries and just say what they want. Note that this evolution is not likely to be rapid, as Google still has a long way to go still!
As a publisher, you should focus more attention on building pages for each of the different basic needs and intentions of the potential customers for your products and services. Start mapping hero those needs and use cases and design your site’s architecture, content, and use of language to address those.
In other words, know your audience. Doing this really well takes work, but it starts with knowing your potential customers or clients and why they might buy what you have to sell, and identifying the information they need first.
While much of being seen as an authority involves other signals such as links, and perhaps some weight related to social shares and interaction, it also involves creating in-depth content that does more than scratch the surface of a need.
Are you more in-depth than anyone else? If someone has some very specific scenarios for using your product or service, does your content communicate that you address it? Does your content really stand out in some way ? What’s it to you?
While Google’s eventual destination is easy to imagine (think Star Trek’s on board computer), Hummingbird has only scratched the surface, and the steps along the way are hard to predict. That will be driven by very specific developments in technology.
About the Author: Eric Enge is President of Stone Temple Consulting , a digital marketing and search engine optimization (SEO) firm. He is also a speaker at industry conferences about SEO and Social Media. Get more from Eric on his blog , Twitter , or Google+ .
Here s what we ve got for you: 15 high-impact ebooks on content marketing, SEO, email marketing, landing pages, keyword research, and more. A 20-part Internet marketing course that lays out a comprehensive path for your own online stra
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