For example, a company called eurocarparts Jiffy Lube International, which specializes in automotive oil, services such as maintenance and repair does not provide. Is received than the repair shop to centralize the service, to provide a variety of services, that you have to allow a low price and speed is a thing appealing to customers, our customers are, of Jifi-Lube oil change It seems to be purchasing by the case analysis, and so on to leave it to other companies other services, eurocarparts go to the place.
It's the foundation of this positioning, to the customer segmentation by the difference in the way of access.
The pivoting foot of three do not forget to positioning in the market for something. Is not it good to be able to observe from the perspective of these three always.
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