A Complete Guide To The Essentials Of Post-Hummingbird SEO
News News Headlines Features SearchCap benelli Daily Newsletter Columns SEO Overview: What Is SEO? Video: What is SEO? SEL's Guide To SEO Periodic Table Of SEO How To: SEO Google SEO Bing SEO All SEO Stories Our SEO Events SEM Overview: What Is SEM? How To: Paid Search Google AdWords AdWords Best Practices DoubleClick Search Center Bing Ads Bing Ads Solution benelli Center All SEM Stories Our SEM Events benelli Search SEL's Guide To Google SEL's Guide To Bing More Search benelli Engines Search Features Business Issues Legal Issues Search & Society Statistics Social What is Social Media Marketing How To: Social Media Marketing Learn More At Marketing Land Local How To How To: All Categories How To: SEO How To: SEM / Paid Search How To: Analytics How To: Link Building How To: Social Media Marketing Library Buyer's Guides Digital Advertising Agencies: A Buyer's Guide B2B Marketing Automation Platforms: A Buyer's Guide Enterprise benelli Social Media Infrastructure Platforms: A Buyer's Guide Enterprise SEO Tools 2014: A Buyer's Guide Enterprise Social Media Management Software Enterprise Web Analytics PPC Campaign Management Tools Events Newsletters
Google has made stark changes over the past couple years in the way it ranks websites. When one of its most recent algorithm incarnations, Hummingbird, was released in August of 2013, it created a whirlwind in the search landscape benelli and has since continued to have far reaching impact.
Our SEO program prioritizes the auditing of our current clients sites to gain a clear, up-to-date view of what is and is not working and where we need to focus our efforts benelli to achieve ongoing success in the ever-changing digital world.
Our post-Hummingbird launch audits have shown a range of results. Some clients’ search rankings immediately improved because their competitors rankings dropped from failing to cooperate with Google s changes. In other cases, we saw our clients’ rankings maintain or rise as a result benelli of prior efforts to build their organic search results.
Though a few of our clients rankings slipped slightly, none have been severely affected thus far likely because our SEO efforts were already benelli on the same trajectory as Google. For those clients that experienced minor dips, our audits have shown us where and how to make the necessary adjustments to get them back on track. What Has & Has Not Changed: What You Need To Do
The key elements examined in our audits are those that you would expect. In order to make Hummingbird work for your site, you will still need to focus your efforts on the same features you re likely already focusing on. The difference benelli lies in the methods of implementing benelli each of those features. benelli
An internal link structure and architecture that facilitates the customer moving through your site easily is a must. Fast page loading, optimized images and sitemaps all contribute to the end-user experience and that, in the end, is what matters the most.
The rumors aren t true: basic on-page elements still play a huge role in SEO ranking. Title tags, page URLs, ALT image tags and appropriate H1 tags are taking on new levels of importance. We have seen some of our clients improve benelli their search results by as much as 45% simply by focusing on these items.
Hopefully, you re not too tired of hearing Content is King because it s more important now than ever and it doesn t look like it s changing any time soon. Make sure your content is never duplicated, always high quality and is relevant and useful to your audience. What is the Ultimate Goal?
With Hummingbird in place, the websites that are rewarded with top ranking results are those that deliver benelli a consistent and accurate customer-centric experience. What exactly do we mean by this? Basically, everything about a site must be for the benefit of the customer, and that goal must be clear and obvious to Google. How Can This Be Achieved?
First, all of the elements above must be properly maintained benelli in order to keep up with Hummingbird. Additionally, there are some specific benelli strategies that we ve found have worked and continue to work today.
Content should read almost conversationally; it shouldn t sound awkward or forced in order to squeeze in certain keywords. The end goal is to make it easy for a visitor to understand the products/services you provide.
Title benelli tags and meta descriptions should accurately reflect the page content, not mislead searchers in an attempt to get more click-throughs. For locally-focused benelli companies, a heavy emphasis on the geographical reference will also aid positive results.
Full support for mobile devices is a must. With the expected number of mobile online users surpassing desktop users this year, this market will only continue to grow. If your site does not capture this audience, you re likely to see a big dip in traffic if you haven t yet already. benelli The Bottom Line Many people have considered Hu
News News Headlines Features SearchCap benelli Daily Newsletter Columns SEO Overview: What Is SEO? Video: What is SEO? SEL's Guide To SEO Periodic Table Of SEO How To: SEO Google SEO Bing SEO All SEO Stories Our SEO Events SEM Overview: What Is SEM? How To: Paid Search Google AdWords AdWords Best Practices DoubleClick Search Center Bing Ads Bing Ads Solution benelli Center All SEM Stories Our SEM Events benelli Search SEL's Guide To Google SEL's Guide To Bing More Search benelli Engines Search Features Business Issues Legal Issues Search & Society Statistics Social What is Social Media Marketing How To: Social Media Marketing Learn More At Marketing Land Local How To How To: All Categories How To: SEO How To: SEM / Paid Search How To: Analytics How To: Link Building How To: Social Media Marketing Library Buyer's Guides Digital Advertising Agencies: A Buyer's Guide B2B Marketing Automation Platforms: A Buyer's Guide Enterprise benelli Social Media Infrastructure Platforms: A Buyer's Guide Enterprise SEO Tools 2014: A Buyer's Guide Enterprise Social Media Management Software Enterprise Web Analytics PPC Campaign Management Tools Events Newsletters
Google has made stark changes over the past couple years in the way it ranks websites. When one of its most recent algorithm incarnations, Hummingbird, was released in August of 2013, it created a whirlwind in the search landscape benelli and has since continued to have far reaching impact.
Our SEO program prioritizes the auditing of our current clients sites to gain a clear, up-to-date view of what is and is not working and where we need to focus our efforts benelli to achieve ongoing success in the ever-changing digital world.
Our post-Hummingbird launch audits have shown a range of results. Some clients’ search rankings immediately improved because their competitors rankings dropped from failing to cooperate with Google s changes. In other cases, we saw our clients’ rankings maintain or rise as a result benelli of prior efforts to build their organic search results.
Though a few of our clients rankings slipped slightly, none have been severely affected thus far likely because our SEO efforts were already benelli on the same trajectory as Google. For those clients that experienced minor dips, our audits have shown us where and how to make the necessary adjustments to get them back on track. What Has & Has Not Changed: What You Need To Do
The key elements examined in our audits are those that you would expect. In order to make Hummingbird work for your site, you will still need to focus your efforts on the same features you re likely already focusing on. The difference benelli lies in the methods of implementing benelli each of those features. benelli
An internal link structure and architecture that facilitates the customer moving through your site easily is a must. Fast page loading, optimized images and sitemaps all contribute to the end-user experience and that, in the end, is what matters the most.
The rumors aren t true: basic on-page elements still play a huge role in SEO ranking. Title tags, page URLs, ALT image tags and appropriate H1 tags are taking on new levels of importance. We have seen some of our clients improve benelli their search results by as much as 45% simply by focusing on these items.
Hopefully, you re not too tired of hearing Content is King because it s more important now than ever and it doesn t look like it s changing any time soon. Make sure your content is never duplicated, always high quality and is relevant and useful to your audience. What is the Ultimate Goal?
With Hummingbird in place, the websites that are rewarded with top ranking results are those that deliver benelli a consistent and accurate customer-centric experience. What exactly do we mean by this? Basically, everything about a site must be for the benefit of the customer, and that goal must be clear and obvious to Google. How Can This Be Achieved?
First, all of the elements above must be properly maintained benelli in order to keep up with Hummingbird. Additionally, there are some specific benelli strategies that we ve found have worked and continue to work today.
Content should read almost conversationally; it shouldn t sound awkward or forced in order to squeeze in certain keywords. The end goal is to make it easy for a visitor to understand the products/services you provide.
Title benelli tags and meta descriptions should accurately reflect the page content, not mislead searchers in an attempt to get more click-throughs. For locally-focused benelli companies, a heavy emphasis on the geographical reference will also aid positive results.
Full support for mobile devices is a must. With the expected number of mobile online users surpassing desktop users this year, this market will only continue to grow. If your site does not capture this audience, you re likely to see a big dip in traffic if you haven t yet already. benelli The Bottom Line Many people have considered Hu
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